Floward acquires Mubkhar

Floward, the go-to online flowers and gifts destination in MENA and UK announced it has completed the acquisition of Mubkhar, the leading brand defining authentic standards of perfumery in the GCC.

Since its establishment in 2015, Mubkhar has witnessed dramatic growth in the region led by its innovation, high-quality fragrances, and loyal customer base; and has since expanded its footprint to Saudi Arabia, Bahrain, and Qatar from its home base in Kuwait.

Floward believes in the enthusiastic and energetic entrepreneurs that took Mubkhar from nothing to where it is right now in a very short amount of time. The management will continue running Mubkhar on a day-to-day basis.

The acquisition fits Floward’s strategy in maintaining and strengthening the vision of being the dominant online quick commerce gifting platform in the MENA region, and in the UK.

Floward initially partnered with Mubkhar to sell their luxurious fragrances on its platform years ago and the brand has since become a top seller across the GCC, making this acquisition the natural next step of the two companies’ relationship. Floward will be investing in expanding Mubkhar’s product breadth and points of sales and furthering its growth while preserving the uniqueness and exclusivity of its offering.

Commenting on the acquisition, Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are thrilled to join forces with Mubkhar, a brand that without a doubt has left its mark in the fragrances and gifts market. This acquisition is proof that we’re forging ahead in the right direction with expanding our gifting categories and having an exceptional team led by Khalid AlMannaa on board is a pivotal step forward in our expansion strategy. With our companies aligned on the same vision to offer our clients the best gifts through great customer services, we are certain that we will be further cementing our leading market position.”

Mubkhar’s Founder and CEO Mr. Khalid Nawaf AlMannaa said: “We are proud of what Mubkhar achieved since we launched and being acknowledged and acquired by a brand as big and as successful as Floward is a true testament to the success we’re witnessed over the years. We are happy about taking our relationship with Floward to the next level and excited for Mubkhar’s future as we continue to bring our customers the best fragrances and the great customer experience they’re used to.”

Established in 2017, Floward is a full-fledged e-commerce platform that offers prime fresh-cut flowers and gifts across the MENA region, and the UK covering 36 cities and nine countries. Floward sources products from the best suppliers around the world for its flowers and gifts, which include confectionary products as well as perfumes, jewellery, and a range of other categories. Floward also fully manages the last-mile delivery to its customers.

Mubkhar is a fragrances company that offers the finest oriental and western fragrances manufactured with high-quality specifications and is considered the only perfumery store in the Middle East that carries natural essential oils that are certified and registered worldwide.

Floward is expanding its gifting offering

Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced an expansion in its gifting vertical as it is now offering a much larger variety of gifts alongside its flower arrangements across all its operations.

Floward announced that it is deepening its investment in its category further by launching a campaign titled “Gift of Giving” which highlights the wide variety of gifts that are now offered by various local and international brands on its platform. The changes that were made by Floward come as a step to meeting the needs of Floward’s growing customer base across its nine countries.

“Gift of Giving” also urges people to express their feelings towards their loved ones by giving them beautifully curated gifts that were carefully handpicked by Floward.

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “The development in our category stems from our desire to meet each and every gifting need our clients may have and thus cementing Floward’s place as the leading destination for online gift-giving across all our communities. Our team members made it their mission to find the best partners in every country we operate in so our valued customers can easily gift each other through our app and website.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

Floward Wins Middle East Technology Excellence Award

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK has won the Middle East Technology Excellence Award 2022 for the E-Commerce – Retail category.

Floward won the award for its feature “Share Your Feelings” in the Middle East Technology Excellence Awards 2022 ceremony organized by the Asian Business Review. The feature allows customers to easily film their own personal ten-second video messages or add a video link that will be converted into a QR code and will then be printed on the card attached to their gifts and flower arrangements.

The award gala dinner was held at the Shangri-la Hotel in Dubai in the presence of winners from leading companies in the Middle East from different industries.

Several members of the management team at Floward attended the ceremony including Chief Technology Officer, Mr. Diyaa Hamza who accepted the award and delivered a speech saying: “I am thrilled to be here today to accept this award on behalf of our team who developed this unique feature in-house. Our feature allowed QR codes to be linked, generated, and printed in a matter of milliseconds, and that speed is what makes Floward’s technology one of a kind. Our team has been working nonstop since Floward was established to develop solutions that enhance and simplify the experience of customers; ‘Share Your Feelings’ was one of the first features we developed to provide a hassle-free customer experience. I would like to thank the technology team for their efforts and the management for their continuous support and for creating an environment that encourages innovation.”

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are very proud of the innovative thinking of our team at Floward and their ability to come up with numerous ideas that are translated into features and services giving our customers a unique experience. We are also proud of the talents we managed to recruit and helped grow as Floward continues to grow. I would like to congratulate our Floward family for this achievement, and we look forward to many more awards in the future.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

Floward Unveils FIFA World Cup Qatar 2022™ Official Licensed Products Collection

On September 28th, Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced its appointment as an official FIFA World Cup Qatar 2022™ licensee, making the first ever company to be awarded this license in the flowers industry. Floward made the announcement at an extravagant event held at The Ritz Carlton Doha. Excitement electrified the attendees when the official licensed product line was unveiled.

The event was attended by different officials, dignitaries, celebrities, and football legends including Ricardo Kaká, David Villa, Didier Drogba, Iker Casillas, coach and former player John Terry, and Qatar’s own Khalfan Ibrahim Khalfan.

The Official Licensed Products line includes exclusively designed premium arrangements, embossed with the FIFA World Cup Qatar 2022 official emblem. The main star of the show was the golden football vase, revealed as the lotus-shaped pedestal unfurled. While all items in the product line will be available on Floward’s website and app, the golden football vase will be put up for auction at a later date. Further details are to be announced soon.

Floward Chairman and CEO Mr. Abdulaziz B. Al Loughani said: “We are proud to be the first in our industry to get this license from FIFA and be involved in an event with the magnitude of the FIFA World Cup™. We pride ourselves in always being active in our communities and taking part in their events and celebrations. We would also like to congratulate Qatar on this amazing achievement of being the first ever Arab country to host the largest global sporting event, and we thank the Qatari government for the support they always give us and wish them all the success in hosting this event.”

The event, hosted by Qatari comedian Hamad Al-Amari was a lavish event suitable for the occasion. Attendees were serenaded by classical music as they had the opportunity to interact and take pictures with the football legends in attendance. There was something entertaining to see in every corner, from flower-adorned stilt walkers to live painting and other activities. Guests left with specially designed Floward souvenirs from the event that commemorate the event.

The official collection line is now available for viewing and purchase on Floward application and website.

Floward Celebrates KSA’s 92nd National Day

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, is celebrating the 92nd National Day by launching a special campaign in the Kingdom of Saudi Arabia.

The campaign includes the launch of an exclusive collection of unique products adorned with the national identity of the various regions of the Kingdom through different designs that were sculpted and decorated with drawings representing those regions, their people, and their rich heritage. The campaign aims to shed light on the cultural diversity that exists in Saudi Arabia and the pride in this ancient heritage that extends between its various regions. The collection will be available on Floward’s platforms from September 11 until the end of September 2022.

To commemorate the occasion, Floward also released a video that was filmed in the different regions to showcase that the Kingdom is a melting pot of cultures that live in harmony despite their cultural differences. 

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We would like to congratulate the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, His Royal Highness the Crown Prince Mohammed bin Salman and the great people of Saudi on the Kingdom’s 92nd National Day. At Floward we always aim to spread joy and celebrate all the happy occasions with our communities.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience. 

Floward inaugurates largest fulfillment centre in UAE

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK is moving its operations in Dubai to its new fulfillment center at Dubai Investment Park.

Floward is proud to announce the launch of its largest fulfillment centre in Dubai to keep up with Floward’s growing customer base and demand in UAE. The company entered the Emirati market in 2020 and has been steadily growing at a rapid pace and currently covers all of the UAE.

The new fulfillment centre, which is more than 65,000 square feet, is equipped with the newest storage technology and a clever racking system for Floward’s inventory and will be servicing Dubai, Sharjah, and Abu Dhabi. The move to the building is expected to be finalized in January 2023.

Floward Chairman and CEO Mr. Abdulaziz B. Al Loughani said: “In the last two years, Floward has been witnessing exponential growth in the UAE, so we needed to invest in upgrading our operations and infrastructure to meet the growing demands of our clients. We are very proud of Floward’s achievement across all our countries, and this is an important step in our journey that will allow us to better our operations and offer the best possible service to our clients.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.  

Floward appoints Chief Product Officer to strengthen product offering

Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced the appointment of its new Chief Product Officer (CPO) Mr. Samer Elsahn in a move to improve and elevate the customer journey and features offered by Floward.

Mr. Elsahn brings to Floward over 20 years of experience across a wide range of industries including startups, corporates, and governments in MENA. He worked as a CPO and CTO at Nana grocery app in KSA, and as Product Director for the Captain Domain at Careem. He also worked at Souq.com as a Lead Product Manager heading various teams. Mr. Elsahn also worked as the Head of Product Authority for TAMM Project owned by the Government of Abu Dhabi.

Floward is expanding its executive team as part of its strategy to continue to differentiate itself in the flowers and gifting industry and seeks ways to bring clients innovative experiences and features that meet their evolving needs.

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are overjoyed to welcome Samer to Floward’s family and we look forward to what he will add to Floward. We are always looking for talented people that will help with our growth and development. Samer is without a doubt one of the most talented individuals that will help us bring a smoother and more innovative journey and experience to our clients.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

Floward is “Among the Clouds” in Abha

Floward, the go-to online flowers and gifts delivery destination in MENA and UK launched its August campaign “Our Flowers in the Clouds” in Abha, KSA.

The campaign which will run all through the month of August aims to celebrate the heritage of the Southern Region of the Kingdom of Saudi Arabia during its rainy season by dedicating a collection of products that were made with a traditional Southern touch to the people of Abha. The products in the collection also pay homage to the history of the people of the area in every aspect and they have special names inspired by the Southern Culture of Saudi Arabia.

Floward is also going to hold a floristry workshop for the public in Abha’s High City on Monday, August 15, 2022.

Floward launched its operations in Abha in October of last year and is working towards expanding to cover the entirety of the Kingdom in the near future.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

Floward Launches “Floward Community” 

As part of its efforts to always offer the best services to its customers, Floward, the go-to online flowers and gifts delivery destination in the MENA and UK launched its new feature “Floward Community” which allows people to design, easily display, and sell their own flower arrangements.  

In its effort to engage with its clients, build relationships with them, and include their creations, Floward’s new feature allows any talented aspiring florist, anywhere in the world, to upload pictures of their flower arrangements along with a description of the design to Floward Community’s hub. The design will then get evaluated by a team of Floward experts, and if chosen, it will be sold as a product on Floward’s app and website, and designers of selected arrangements will get a percentage of each sale as specified in the terms & conditions of the feature.  

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are ever very proud of the innovative thinking of our team at Floward and their ability to come up with numerous ideas that are translated into features and services giving our customers a unique experience. We are also proud of our various community outreach initiatives, and since our customers play an integral part in our success story, we wanted to thank them by granting everyone an open invitation to the world of floristry. Giving back to our communities and encouraging them is a core element of our corporate social responsibility; therefore, we made sure that the creators of the selected designs are compensated as they will gain a second source of income as a percentage of the sales of their products.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.  

Floward participates in the CEO Inspire Forum

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, participated in the CEO Inspire Forum, which was held on June 28, 2022, in Muscat, the forum which was organized by Alizz Islamic Bank in collaboration with Oman Arab Bank hosted more than 200 CEOs from different industries. 

Floward’s participation consisted of decorating all tables with flowers to welcome the esteemed guests. Floward also participated in the forum through its representative, Floward Oman Country Manager Mr. Haris Islam who said: “We are pleased to participate in this event. It is always our aim to keep in touch with local companies and CEOs to set benchmarks and see what we could offer as a group to back meet the objectives of Oman Vision 2040.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.