Floward offers vegan options in Qatar

Floward, the go-to online flowers and gifts delivery destination in MENA region launched its partnership with two local Qatari vegan brands, Botany and Mylk to offer their clients a wide range of vegan, sustainable and ethically produced products to keep up with the growing trend and meet their clients’ needs.  

Clients in Qatar will be able to order from a selection of face wash, lotions, and oils from Botany, all ethically sourced from sustainable farmers, vegan and were not animal tested. As for Mylk, Floward will now offer vegan, natural, preservative, additive, stabilizer, sweetener, soy, and gluten free chocolates, ice creams, alternatives milks and coffee.  

Floward is always looking to expand its gifts and accessories catalogue through partnerships with local, regional and international brands to serve all its clients’ gifting needs on any occasion.  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience. 

Floward Cements its Leading Market Position with a Series B $27.5 Million Funding Round

Floward, the go-to online flowers and gifts delivery destination in the MENA region announced today it has raised USD 27.5 million in Series B funding round led by STV with participation from Impact46.

Established in 2017 by Founder and CEO Abdulaziz B. Al Loughani, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers coupled with gifts and products from local and international brands with same day delivery. This fragmented sector has traditionally been largely dominated by brick and mortar shops with almost no presence online, giving Floward the opportunity to become the market leader in the MENA region.

“Since our launch four years ago, we have been on a clear and rapid growth path that was further accelerated by the COVID-19 pandemic as e-commerce penetration saw a huge surge during the past year. These circumstances presented to us clear opportunities and accelerated our growth plans in the MENA region and beyond, specifically into London, UK – our first expansion outside the region,” CEO Abdulaziz Al Loughani said.

Floward has earned a leading market position in the flowers vertical, making in the largest flowers business in the whole MENA region in just under four years, as it now operates in 20 cities across seven countries with a team of over 450 members and counting.

Al Loughani added, “Floward has seen over 10x growth in 2020, in the first 100 days of 2021 our revenues have surpassed those of the entire year of 2020. We have a clear expansion strategy that follows our own set playbook allowing us to swiftly and seamlessly expand to new markets with the aim to become a major global player in the flowers and gifts industry, with a clear path to positive unit economics and profitability.”

“Today marks an important milestone of our journey at Floward. We want to partner with like-minded deep-rooted entrepreneurs, creative, determined and bold movers that are willing to change the status quo. We are proud to announce our partnership with STV joined with Impact46 and are confident that this partnership along with Floward’s team will help in marking ourselves as a global player in the flowers and gifts industry”, Al Loughani concluded.

Ahmad Al Naimi, Partner at STV said: “We’re excited to join Floward on their mission to master consumer gifting. They have shown impressive understanding of consumer trends, coupled with perfect execution of the customer experience and supply chain. We’re happy to partner with them as they expand their footprint to new markets and new products.”

Floward Recognizes and Celebrates Fathers

Floward, the go-to online flowers and gifts destination is celebrating fathers through a massive Father’s Day campaign accompanied with a new and exclusive collection of gifts tailored towards fathers.  

Floward was one of the first companies in the region to celebrate Father’s Day when we launched our campaign last year which went viral and brought awareness to this often-neglected day.  

This year’s campaign recognizes that fathers are our go-to people when we get in trouble and are always there for us and encourages people to thank them and gift them flowers instead for a change.  

Floward Head of Marketing Mohamed Mousa said: “Thoughtfulness is at the heart of our brand at Floward and we always encourage our clients to be thoughtful towards their loved ones. That’s why we are always working to create or bring attention to occasions for people. Last year, we recognized the difference in the public’s awareness between Mother’s Day and Father’s Day and decided to encourage people to also celebrate fathers. Fortunately, we were successful and saw other companies follow in our footsteps. This year, we want to continue building on the importance of this day and play a role in making it as important as Mother’s Day.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.  

Floward Participates in AUK’s Career Fair

Floward, the go-to online flowers and gifts delivery destination participated in the American University of Kuwait’s 16th Career Fair, which was held virtually in partnership with Khibra, a Kuwait-based platform that offers employment services for university graduates in the Middle East. 

A specialized HR team from Floward attended the fair and gave an overview of the company, internal culture, and informed them of any internship and employment opportunities available.  

Floward CEO Abdulaziz Al Loughani said: “Floward’s participation in career fairs comes as part of our efforts to support and attract national and local talents to work in the private sector especially in starts ups, which tend to provide new and innovative job opportunities. We are currently on the cusp of launching a new training and internship program that targets a large segment of youth, starting from high school students all the way to fresh graduates.   

He added, “Floward is constantly expanding and growing, and we are always looking for raw and enthusiastic talents in various disciplines who fit the fast and innovative work culture that we have created in the company.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience. 

“Entrepreneurship Stars” hosts CEO Abdulaziz Al Loughani and GCC Regional Managing Director Mohammed Al Arifi

Arabnet in collaboration with Smashi TV hosted Floward CEO Abdulaziz Al Loughani and GCC Regional Managing Director Mohammed Al Alrifi on their “Entrepreneurship Stars” show to talk about Floward’s success story and how it overcame the challenges in 2020 and turned them into opportunities. They also discussed the importance of company culture, having the right team, investments and growth.

Watch the full interview here:

Floward announces strategic partnership with LinkedIn

In a move that enables its team to develop their skills and learn new ones, Floward, the go-to online flowers and gifts delivery store is investing in its team by partnering with LinkedIn, the world’s largest professional network to offer different team members the opportunity to expand their knowledge of the business and their value to the company through classes on LinkedIn Learning.  

Floward CEO Mr. Abdulaziz Al Loughani said: “At Floward, we consider our team members our greatest asset. We are proud of the culture we have created and are always looking for ways to improve it. Our culture’s main driver is meritocracy where people are recognized based on their ideas and execution. We decided to partner with LinkedIn, the world’s largest professional network to offer LinkedIn Learning courses to our team members who are looking to expand their knowledge and draw a clear career path for themselves at Floward. Our goal is to build on everyone’s loyalty, commitment and satisfaction and help propel their careers in the company.”  

This initiative is one of many Floward is implementing at the company to make it a desirable workplace for people who are looking to build their careers and advance their knowledge and expertise at different stages of their professional careers.  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.  

Floward covers entire GCC with launch in the Sultanate of Oman

Floward, the go-to online flowers and gifts delivery store in the region launched its services in Muscat, Oman on Sunday, May 2, 2021 making it the first expansion of the year for the company. 

With this expansion, the company now operates in 19 cities across seven countries.   

As part of its expansion strategy, Floward will gradually launch in different cities in the Sultanate, aiming to cover the largest cities in the country by the end of the year.  

Floward CEO Mr. Abdulaziz Al Loughani said: “This is a very special occasion for us at Floward as this launch marks our last country to service in the GCC region. Despite the challenges Oman and the region are going through, our team worked very hard in the previous months to set up our operations there and are committed to provide the highest quality in customer service and experience, products, and other touchpoints to become the best online flowers delivery service in Oman. We are moving forward with our expansion strategy in the MENA region and aim to cover as much of it as possible soon.”  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.  

Online flower delivery service, Floward, announces partnership with The Mental Health Foundation

Floward has pledged to donate 1% of their annual sales in 2021 to the Mental Health Foundation

Go-to online flower and gifts delivery service, Floward, announces its partnership with the Mental Health Foundation (MHF), the UK’s leading charity for mental health. As part of the partnership, Floward has committed to donate 1% of its annual sales in 2021 to the charity.

With one in six people likely to experience a common mental health problem in any given week, the MHF helps people understand, protect and sustain their mental health by providing access to information about steps they can take to reduce their mental health risks and increase their resilience.

Since launching in 2017, Floward has always been passionate about their social responsibility as a business and has already dedicated 1% of its annual sales to various CSR initiatives and organisations in the MENA region. Floward positions itself as a service that focuses on delivering positive feelings and connecting people; something that is needed now more than ever with the pandemic exacerbating feelings of anxiety, depression and loneliness. Following its launch in the UK, Floward was determined to follow suit in their new territory and deemed the MHF the perfect charity for the business to support.

Floward CEO Abdulaziz Al Loughani says: “Hundreds of thousands of people suffer from mental health issues, more so today than before given the difficult times we’re all experiencing today. We are excited to support MHF, a charity that gives people the opportunity to talk more openly about their issues and gives them access to the resources they need. At Floward, we have always been committed to take part in activities that benefit our communities and are always keen to play an active role and not just be a bystander.”

Fiona Halton, Head of Corporate Partnerships at the MHF said: “We are happy to be working with Floward on this initiative as they launch in the UK. The money raised will enable us to continue our work to address mental health issues.  We are delighted to be able to raise much needed funds through the positive benefits of sending and receiving flowers.”

Floward announces support for The Women’s Association in UK

Floward will be donating 100% of profits received from sales on a special gift bundle throughout March to support The Women’s Association.

Ahead of International Women’s Day on March 8, premium online flowers and gifts delivery service Floward, announces its partnership with The Women’s Association, an organisation which works to empower women and provide the support they need to help them thrive.

As part of the partnership, Floward has committed to donate 100% of all sales profits received from an exclusive gift bundle created with The Women’s Association, which will be available to buy on site alongside their Flower arrangements for the duration of March. 

In a world where gender stereotypes and bias still occur daily, The Women’s Association works to bring people together at all levels to work collectively in achieving gender equality. The organisation works with corporates and schools to spotlight women’s lives and perspectives, helping to develop programs that bring about real change that enables women’s social and professional progression. 

Floward believes that all women should feel valued, whether that’s in their personal or professional lives and with March being the month that celebrates women through International Women’s Day, Floward is proud to partner with The Women’s Association to provide gifts for women that also give back to women.

Floward CEO Abdulaziz Al Loughani says: “We’re honoured to be partnering with The Women’s Association. We were impressed by all they do for young women and girls and were eager to help support this further. Gender inequality is such an important issue and all of us at Floward are passionate about supporting this cause and raising the visibility of women in every industry.”

Deborah Williams, Founder of The Women’s Association says: “In a month that truly is about celebrating and empowering women everywhere, we are hugely grateful to Floward for choosing to support The Women’s Association. The donations will help us to continue to provide the support we offer to women, make meaningful changes towards gender equality at work and inspire working women everywhere to be the change makers of the future!”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

The Women’s Association is committed to ensuring that women and girls have the tools and support they need to thrive by bringing people together at all levels to work collectively in achieving gender equality. They are an organisation that works to change systems, cultures and mindsets that make women and girls feel like they have to be anything other than their authentic selves at work and in the wider world. They aim to be able to give girls the information and support to dream whilst continuing to work on dismantling the barriers that could prohibit them from making their dreams a reality. To do this, they work on educating and inspiring young girls whilst building a strong community of women that can support them through their journey.

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For any media inquiry contact:

Nai Issa on +965 60064186 and [email protected]

Floward celebrates Mother’s Day and International Women’s Day

Floward, the go-to online flowers and gifts delivery store has launched a Mother’s Day campaign called “Gift the mum in your life.”  

The unique campaign utilizes the anti-ad format where it speaks directly to the audience and it also aims at breaking certain stereotype surrounding mothers and how they are normally always portrayed in the media. The ad portrays different types of mothers and mother figures and encourages people to show their gratitude and appreciation.

Floward CEO Abdulaziz Al Loughani said, “Mother’s Day is a special day for everyone, it’s a day to acknowledge and celebrate our mothers for their endless hard work and sacrifice. This year, we wanted to celebrate not only mothers but also mother figures. Sadly, there are families who have lost their mothers, but we know that there are women in those families who stepped up and took on this role. These are often neglected and taken for granted so we wanted to draw attention to them and thank them as well.

Additionally, with Mother’s Day falling on the same month as International Women’s Day, we wanted to celebrate women as well by having a campaign that was conceptualized and executed by a full-female team, in an effort to empower women and highlight their talents and capabilities.”

Floward also held different activations focused on celebrating women in the different countries it operates in and highlighted influential and accomplished women from across the GCC on all its social media platform and gifted them beautiful flower bouquets.

In KSA, Floward collaborated with Saudi Driving School in Riyadh and Sharq Women Driving School in Dammam and distributed over 3000 flowers, card holders and keychains to women receiving their driving licenses on March 8.

And in Bahrain, it collaborated with Fitness First gym to hold women only classes where it distributed flowers to women participants. Additionally, it collaborated with Baskin Robbins to gift flowers to their visitors on International Women’s Day.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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For any media inquiry contact:

Nai Issa on +965 60064186 and [email protected]