Online flower delivery service, Floward, announces partnership with The Mental Health Foundation

Floward has pledged to donate 1% of their annual sales in 2021 to the Mental Health Foundation

Go-to online flower and gifts delivery service, Floward, announces its partnership with the Mental Health Foundation (MHF), the UK’s leading charity for mental health. As part of the partnership, Floward has committed to donate 1% of its annual sales in 2021 to the charity.

With one in six people likely to experience a common mental health problem in any given week, the MHF helps people understand, protect and sustain their mental health by providing access to information about steps they can take to reduce their mental health risks and increase their resilience.

Since launching in 2017, Floward has always been passionate about their social responsibility as a business and has already dedicated 1% of its annual sales to various CSR initiatives and organisations in the MENA region. Floward positions itself as a service that focuses on delivering positive feelings and connecting people; something that is needed now more than ever with the pandemic exacerbating feelings of anxiety, depression and loneliness. Following its launch in the UK, Floward was determined to follow suit in their new territory and deemed the MHF the perfect charity for the business to support.

Floward CEO Abdulaziz Al Loughani says: “Hundreds of thousands of people suffer from mental health issues, more so today than before given the difficult times we’re all experiencing today. We are excited to support MHF, a charity that gives people the opportunity to talk more openly about their issues and gives them access to the resources they need. At Floward, we have always been committed to take part in activities that benefit our communities and are always keen to play an active role and not just be a bystander.”

Fiona Halton, Head of Corporate Partnerships at the MHF said: “We are happy to be working with Floward on this initiative as they launch in the UK. The money raised will enable us to continue our work to address mental health issues.  We are delighted to be able to raise much needed funds through the positive benefits of sending and receiving flowers.”

Floward announces support for The Women’s Association in UK

Floward will be donating 100% of profits received from sales on a special gift bundle throughout March to support The Women’s Association.

Ahead of International Women’s Day on March 8, premium online flowers and gifts delivery service Floward, announces its partnership with The Women’s Association, an organisation which works to empower women and provide the support they need to help them thrive.

As part of the partnership, Floward has committed to donate 100% of all sales profits received from an exclusive gift bundle created with The Women’s Association, which will be available to buy on site alongside their Flower arrangements for the duration of March. 

In a world where gender stereotypes and bias still occur daily, The Women’s Association works to bring people together at all levels to work collectively in achieving gender equality. The organisation works with corporates and schools to spotlight women’s lives and perspectives, helping to develop programs that bring about real change that enables women’s social and professional progression. 

Floward believes that all women should feel valued, whether that’s in their personal or professional lives and with March being the month that celebrates women through International Women’s Day, Floward is proud to partner with The Women’s Association to provide gifts for women that also give back to women.

Floward CEO Abdulaziz Al Loughani says: “We’re honoured to be partnering with The Women’s Association. We were impressed by all they do for young women and girls and were eager to help support this further. Gender inequality is such an important issue and all of us at Floward are passionate about supporting this cause and raising the visibility of women in every industry.”

Deborah Williams, Founder of The Women’s Association says: “In a month that truly is about celebrating and empowering women everywhere, we are hugely grateful to Floward for choosing to support The Women’s Association. The donations will help us to continue to provide the support we offer to women, make meaningful changes towards gender equality at work and inspire working women everywhere to be the change makers of the future!”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

The Women’s Association is committed to ensuring that women and girls have the tools and support they need to thrive by bringing people together at all levels to work collectively in achieving gender equality. They are an organisation that works to change systems, cultures and mindsets that make women and girls feel like they have to be anything other than their authentic selves at work and in the wider world. They aim to be able to give girls the information and support to dream whilst continuing to work on dismantling the barriers that could prohibit them from making their dreams a reality. To do this, they work on educating and inspiring young girls whilst building a strong community of women that can support them through their journey.

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For any media inquiry contact:

Nai Issa on +965 60064186 and [email protected]

Floward celebrates Mother’s Day and International Women’s Day

Floward, the go-to online flowers and gifts delivery store has launched a Mother’s Day campaign called “Gift the mum in your life.”  

The unique campaign utilizes the anti-ad format where it speaks directly to the audience and it also aims at breaking certain stereotype surrounding mothers and how they are normally always portrayed in the media. The ad portrays different types of mothers and mother figures and encourages people to show their gratitude and appreciation.

Floward CEO Abdulaziz Al Loughani said, “Mother’s Day is a special day for everyone, it’s a day to acknowledge and celebrate our mothers for their endless hard work and sacrifice. This year, we wanted to celebrate not only mothers but also mother figures. Sadly, there are families who have lost their mothers, but we know that there are women in those families who stepped up and took on this role. These are often neglected and taken for granted so we wanted to draw attention to them and thank them as well.

Additionally, with Mother’s Day falling on the same month as International Women’s Day, we wanted to celebrate women as well by having a campaign that was conceptualized and executed by a full-female team, in an effort to empower women and highlight their talents and capabilities.”

Floward also held different activations focused on celebrating women in the different countries it operates in and highlighted influential and accomplished women from across the GCC on all its social media platform and gifted them beautiful flower bouquets.

In KSA, Floward collaborated with Saudi Driving School in Riyadh and Sharq Women Driving School in Dammam and distributed over 3000 flowers, card holders and keychains to women receiving their driving licenses on March 8.

And in Bahrain, it collaborated with Fitness First gym to hold women only classes where it distributed flowers to women participants. Additionally, it collaborated with Baskin Robbins to gift flowers to their visitors on International Women’s Day.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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For any media inquiry contact:

Nai Issa on +965 60064186 and [email protected]

Floward kicks off the year by launching in Ras al Khaimah

Floward, the go-to online flowers and gifts delivery store in the region launched its services in Ras Al Khaimah, UAE after launching in different cities in the country last year.

This expansion marks the 17th city Floward launches in as part of its regional and international expansion strategy as it now operates in several cities in Kuwait, KSA, Bahrain, Qatar, UAE and London, UK.

Floward’s GCC Regional Managing Director Mohammed Al Arifi said: “Our launch in Ras Al Khaimah is our first expansion of many this year as we plan to cover all the region’s cities and countries in the future. At Floward, we always strive to meet our clients’ expectations and aim to provide our services to the largest possible segment. Our ability to expand is due to our playbook that ensures providing high-quality products and services to all our customers and partners, and at the same time it is due to people’s faith and confidence in us and their support of what we offer. We operate according to international standards and have the customer’s experience at the focal point of our strategy”.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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For any media inquiry contact:

Nai Issa on +965 60064186 and [email protected]

Floward CEO Abdulaziz Al Loughani discusses Floward and e-commerce with CNBC Arabia

Floward CEO Mr. Abdulaziz Al Loughani discussed the state of e-commerce in the MENA region and why he decided to launch Floward.

Floward came to life as an e-commerce solution for the flowers business in the region that was mainly dominated by traditional stores and quickly became the go-to destination for flowers and gifts.

Watch his full interview with CNBC Arabia below.

Floward: The official sponsor of love

Floward, the go-to online flowers and gifts delivery store has launched a massive Valentine’s Day campaign dubbed #Imagine and an exclusive and wide range of new products and gifts to help its customers share their feelings this Valentine’s Day.

The Valentine’s Day collection features beautiful floral arrangements, curated gift packages and pre-order and delivery options for February 13th and 14th to help customers plan their gifts and this special occasion smoothly.

The #Imagine campaign also includes an engaging and fun video and content revolving around the idea that Valentine’s Day without flowers is simply unimaginable and positioning Floward’s innovative services and gifting solutions as the answer to all Valentine’s Day needs.

Head of Product Mix Taiba Al-Humaidhi said: “This year, Valentine’s Day is different than before with people not being able to travel, plan romantic celebrations and some actually being separated in different countries. At Floward, we wanted to give everyone thoughtful and easy ways to express their love and connect with each other on this special day.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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Floward launches loyalty program “Floward’s Garden”

As part of its efforts to always offer the best services to its customers, Floward, the go-to online flowers and gifts delivery destination launched its loyalty program dubbed “Floward’s Garden” allowing customers to earn points for each order they place.

Customers will be able to join the program for free to earn points and redeem them as credit in their Floward wallet and use it for any future purchases.

Floward’s Garden is available for all customers in Kuwait, KSA, UAE, Bahrain, Qatar, and UK, and they can join it by following a few simple steps on the app available on Google Play and App Store.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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For any media inquiry please contact:

Nai Issa | [email protected] | +965 60064186

Floward launches in Al Madinah Al Munawwarah

Floward, the go-to online flowers and gifts delivery store in the region launched its services in Al Madinah Al Munawwarah, KSA, making it the 16th city Floward expands to since its launch. This marks an important move in the company’s plan to expand both regionally and internationally after launching in several cities in KSA, Bahrain, Qatar, UAE and most recently London, UK.

Floward CEO Mr. Abdulaziz Al Loughani said: “We are very excited to launch in Medina and expand our footprint in the largest flowers market in the region until we eventually cover the entire Kingdom. Our aim is to become an international online store for flowers and gifts and this year we took our first step in that direction by expanding to several countries in the GCC and also launching in London. We always aspire to work according to international standards and constantly update our products and services to make sure we meet all our clients’ needs in the best possible way.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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For any media inquiry contact:

Nai Issa on +965 60064186 and [email protected]

Floward concludes “Thank You” campaign in Kuwait

Floward, the go-to online flowers and gifts delivery store concluded its “Thank You” campaign in Kuwait where they distributed 1500 single flowers in several areas around the country.

As part of Floward responsibility towards the communities it operates in, the campaign aimed to encourage homeowners to show their gratitude to their helpers at home especially during the difficult times they’ve been facing, which prohibited them from going out to shops and meet their friends.

Out of their belief in the importance of such campaigns, a number of social media influencers and celebrities including Humood Al Khudor, Hamad Qalam, Al Jazi Al Hajraf, Lana Al Rsheid, Dana Al Tuweirish, Lulu Al Khattaf, Omar Al Othman, Abdullah Boftain, and activist Arwa AlWagayan and her volunteers’ group Fareeq Insan, expressed their support on their platforms and by attending and helping distribute flowers.

After its success in Kuwait, the campaign will carry on in several cities around the GCC where Floward operates in which will be announced on the company’s social media platform.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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For any media inquiry contact:

Nai Issa on +965 60064186 | [email protected]

Floward launches “Thank You” campaign in Bahrain

Floward, the go-to online flowers and gifts delivery platform launched its “Thank You” campaign in Bahrain in El Mercado Mall on Thursday, December 10 as part of its social responsibility to the community.  

The campaign aims to encourage homeowners to express feelings of gratitude and appreciation towards their domestic workers especially during the recent difficult times they’ve been facing, which prohibited them from going out to shops or to meet their friends.

A number of social media influencers participated in the campaign including Hend Al Awadhi, Maryam Al Khalifa and Azhar Hubailwhere they helped distribute more than 150 flowers, 50 gift boxes and 25 flower bouquets to homeowners and their helpers.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

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For any media inquiry contact:

Nai Issa on +965 60064186 and [email protected]