Floward Celebrates KSA’s 92nd National Day

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, is celebrating the 92nd National Day by launching a special campaign in the Kingdom of Saudi Arabia.

The campaign includes the launch of an exclusive collection of unique products adorned with the national identity of the various regions of the Kingdom through different designs that were sculpted and decorated with drawings representing those regions, their people, and their rich heritage. The campaign aims to shed light on the cultural diversity that exists in Saudi Arabia and the pride in this ancient heritage that extends between its various regions. The collection will be available on Floward’s platforms from September 11 until the end of September 2022.

To commemorate the occasion, Floward also released a video that was filmed in the different regions to showcase that the Kingdom is a melting pot of cultures that live in harmony despite their cultural differences. 

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We would like to congratulate the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, His Royal Highness the Crown Prince Mohammed bin Salman and the great people of Saudi on the Kingdom’s 92nd National Day. At Floward we always aim to spread joy and celebrate all the happy occasions with our communities.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience. 

Floward appoints Chief Product Officer to strengthen product offering

Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced the appointment of its new Chief Product Officer (CPO) Mr. Samer Elsahn in a move to improve and elevate the customer journey and features offered by Floward.

Mr. Elsahn brings to Floward over 20 years of experience across a wide range of industries including startups, corporates, and governments in MENA. He worked as a CPO and CTO at Nana grocery app in KSA, and as Product Director for the Captain Domain at Careem. He also worked at Souq.com as a Lead Product Manager heading various teams. Mr. Elsahn also worked as the Head of Product Authority for TAMM Project owned by the Government of Abu Dhabi.

Floward is expanding its executive team as part of its strategy to continue to differentiate itself in the flowers and gifting industry and seeks ways to bring clients innovative experiences and features that meet their evolving needs.

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are overjoyed to welcome Samer to Floward’s family and we look forward to what he will add to Floward. We are always looking for talented people that will help with our growth and development. Samer is without a doubt one of the most talented individuals that will help us bring a smoother and more innovative journey and experience to our clients.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

Floward is “Among the Clouds” in Abha

Floward, the go-to online flowers and gifts delivery destination in MENA and UK launched its August campaign “Our Flowers in the Clouds” in Abha, KSA.

The campaign which will run all through the month of August aims to celebrate the heritage of the Southern Region of the Kingdom of Saudi Arabia during its rainy season by dedicating a collection of products that were made with a traditional Southern touch to the people of Abha. The products in the collection also pay homage to the history of the people of the area in every aspect and they have special names inspired by the Southern Culture of Saudi Arabia.

Floward is also going to hold a floristry workshop for the public in Abha’s High City on Monday, August 15, 2022.

Floward launched its operations in Abha in October of last year and is working towards expanding to cover the entirety of the Kingdom in the near future.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

Floward Launches “Floward Community” 

As part of its efforts to always offer the best services to its customers, Floward, the go-to online flowers and gifts delivery destination in the MENA and UK launched its new feature “Floward Community” which allows people to design, easily display, and sell their own flower arrangements.  

In its effort to engage with its clients, build relationships with them, and include their creations, Floward’s new feature allows any talented aspiring florist, anywhere in the world, to upload pictures of their flower arrangements along with a description of the design to Floward Community’s hub. The design will then get evaluated by a team of Floward experts, and if chosen, it will be sold as a product on Floward’s app and website, and designers of selected arrangements will get a percentage of each sale as specified in the terms & conditions of the feature.  

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are ever very proud of the innovative thinking of our team at Floward and their ability to come up with numerous ideas that are translated into features and services giving our customers a unique experience. We are also proud of our various community outreach initiatives, and since our customers play an integral part in our success story, we wanted to thank them by granting everyone an open invitation to the world of floristry. Giving back to our communities and encouraging them is a core element of our corporate social responsibility; therefore, we made sure that the creators of the selected designs are compensated as they will gain a second source of income as a percentage of the sales of their products.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.  

Floward participates in the CEO Inspire Forum

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, participated in the CEO Inspire Forum, which was held on June 28, 2022, in Muscat, the forum which was organized by Alizz Islamic Bank in collaboration with Oman Arab Bank hosted more than 200 CEOs from different industries. 

Floward’s participation consisted of decorating all tables with flowers to welcome the esteemed guests. Floward also participated in the forum through its representative, Floward Oman Country Manager Mr. Haris Islam who said: “We are pleased to participate in this event. It is always our aim to keep in touch with local companies and CEOs to set benchmarks and see what we could offer as a group to back meet the objectives of Oman Vision 2040.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.    

Floward Celebrates with Al Hilal SFC in Riyadh

Floward, the go-to online flowers and gifts delivery destination in MENA and the UK and the official sponsor of Al Hilal SFC, celebrated the victories of the team on Monday, July 4, 2022, at Braira Hotel in Riyadh. 

The event which was hosted by the company in the presence of Al Hilal Club Investment Company Board Members, a number of influencers, and fans that won the chance to attend through a raffle on Twitter featured the cups which the team won this season. All attendees wore a garland made of fresh flowers and they all celebrated and took pictures with the cups which were also decorated with flowers.

The attendees also participated in decorating a figure of the number “65” which symbolizes the number of championships that were won by the club throughout its history. Floward also awarded the club 750,000 SR for winning the MBS League. 

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “It is our pleasure to celebrate alongside our partners their victories this season. I would like to congratulate the players, the staff, the Board Members of Al Hilal Club Investment Company, and the fans of Al Hilal FC on this joyous occasion of winning the MBS League and the Saudi Super Cup.” 

CEO of Al Hilal Club Investment Company, Mr. Sultan A. Al Sheikh noted: “Floward is our good luck charm. We won the Saudi Super Cup around two months after signing the partnership deal with Floward, and today we are celebrating with them winning the MBS League. We are happy with our partnership with Floward and we’d like to thank them for the continuous support of Al Hilal Club.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.      

Floward announces charity partnership with The Pink Ribbon Foundation

Premium flower and gifting company, Floward, has partnered with The Pink Ribbon Foundation to provide support to UK charities, which help to relieve those who have been affected by breast cancer.

The collaboration will see 10% of all proceeds taken from their dedicated “Pink Ribbon” bouquet go to The Pink Ribbon Foundation, which supports a variety of different charities including Cancer Research UK, Marie Curie Cancer Care, Cancer Recovery, St Clare’s Hospice and many more.

The dedicated Pink Ribbon Bouquet (RRP: £67) provides a beautiful twist on a classic. The bouquet features delicate, pink-edged roses, which are the perfect way to show someone how much you care. Delivered in a hat box-inspired cylinder, they are ideal to display on your coffee table or the office desk as they require no additional water. 

Every year nearly 55,000 people are diagnosed with breast cancer in the UK, that’s the equivalent of one person every 10 minutes. Breast cancer is the second most common cause of death from cancer in women in the UK, with around 11,500 people dying from breast cancer every year. Breast cancer also affects men, but it’s rare – around 370 men are diagnosed each year. 1 in 8 women in the UK will develop the disease in her lifetime.

Since launching in 2017, Floward has always been passionate about its social responsibility as a business. In the UK they previously dedicated 1% of its annual sales in 2021 to the Mental Health Foundation as well as supporting other various CSR initiatives and organisations. Floward is looking forward to continuing its CSR initiatives with The Pink Ribbon Foundation to help support such an important cause.

Abdulaziz B. Al Loughani, CEO and Chairman of Floward comments:  “We are thrilled to be partnering with The Pink Ribbon Foundation since they support a wide range of breast cancer-related charities, both large and small. The Pink Ribbon Foundation is an excellent method for us at Floward to assist as many organisations as possible that help those afflicted by the disease. At Floward, we have always been committed to taking part in activities that benefit our communities and are always keen to play an active role and not just be a bystander.”

Lisa Allen, Head of Corporate Partnerships at The Pink Ribbon Foundation added: Partnering with Floward and creating a dedicated Pink Ribbon Foundation bouquet has been an honour. As a foundation we rely heavily on fundraising support from the public, it is fantastic to receive support from Floward so that we are able to continue to help charities with the money raised from this partnership.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.      

The Pink Ribbon Foundation is a grant-making trust with a mission to fund projects and provide financial support to UK charities that relieve the needs of people who are suffering from, have been affected by breast cancer, or who work to advance the understanding of breast cancer and its early detection and treatment. There are a large number of such charities in the UK, each as deserving as the next. Many of the charities supported are the smaller ones, which operate on a shoestring.

“There’s a Father’s Day, too!” Floward Launches Its Father’s Day Campaign

Floward, the go-to online flowers and gifts delivery destination in MENA and UK  is celebrating Father’s Day with a campaign that raises awareness around this occasion by launching a new and exclusive collection of gifts tailored for fathers.

The campaign aims to highlight that, just like mothers, fathers too deserve to be celebrated and appreciated for all the hard work they do for their families. The campaign also encourages people to show their gratitude for their fathers by sending them gifts and flowers in a step to normalize gifting men flowers on special occasions like Father’s Day.  

Floward was one of the first companies in the region to celebrate Father’s Day when it launched its campaign a few years ago that went viral and brought awareness to this often-neglected day.  The company aims to encourage people to celebrate this day by showing their fathers how much they love and appreciate them just like they do on Mother’s Day.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.  

Floward Sponsored the Graduation Ceremonies of King Saud University

Stemming out of its corporate responsibility toward its communities, Floward, the go-to online flowers and gifts delivery destination in MENA and UK, sponsored the College of Arts Graduation Ceremony and the Ceremony of Excellence for Postgraduates and the Top 10 Undergraduates of King Saud University – Females Campus in Riyadh, held under the patronage of Her Royal Highness Princess Noura bint Mohammad bin Saud Al Saud, the wife of Emir of Riyadh region His Royal Highness Prince Faisal bin Bandar Al Saud. 

Floward’s sponsorship of the ceremonies included gifting the graduates more than 2000 flowers in addition to providing a special discount code to celebrate their graduation. Floward also decorated the stage and the entire venue with a wonderful selection of flowers.  

HRH Princess Noura bint Mohammad bin Saud Al Saud presented Floward with a commendation plaque to mark the occasion and the University shared its gratitude for the gesture by thanking Floward both on their social media channels and on stage.  

Floward Chief Growth Officer, Mr. Mohamed AlArifi said: “We would like to congratulate all graduates and wish them the best of luck in the future. We woud also like to thank HRH Princess Noura bint Mohammad bin Saud Al Saud and KSU for honouring us at the ceremony. At Floward, we strongly believe in empowering women and youth, and we actively look for ways to show our support in Floward communities.”  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.     

Floward Celebrates Jordan’s 76th Independence Day

Floward, the go-to online flowers and gifts delivery destination in MENA and UK has participated in the Independence Day celebrations of the Hashemite Kingdom of Jordan.  

Floward took part in Jordan’s 76th Independence Day celebrations by starting a parade of appreciation with a truck decorated with flags and a structure of flowers displaying the number 76 in the colours of the Jordanian flag. The vehicle which roamed the streets of the capital Amman distributed over 1000 roses to the hardworking members of the Jordanian Police Force and the sanitization workers who keep Jordan both safe and clean. Floward staff paid respect to Jordanian culture by wearing traditional costumes woven locally. 

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We would like to congratulate His Majesty King Abdullah II of Jordan; HRH Al-Hussein bin Abdullah II, Crown Prince of Jordan, and the great people of Jordan on the jolly occasion of their 76th Independence Day. This year, we decided to celebrate Jordan’s Independence Day by being closer to the Jordanian people, we wanted to celebrate with them in a unique way while showing appreciation to the diligent workers that graciously serve to ensure the safety and cleanness of the streets of Jordan.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.