Floward Partners with “Seen Foundation”

Stemming out of its corporate responsibility toward its communities, Floward, the go-to online flowers and gifts delivery destination in MENA and UK, signed a partnership agreement with “Seen Foundation” on April 5, 2022, at the Foundation’s headquarters in Riyadh in the presences of management teams from both parties.  

Seen Foundation is an endowment organization that helps Saudi families in need by completely restoring their homes in one day, with the participation of a group of volunteers and celebrities. Floward’s participation will include decorating the newly renovated houses with flowers to spread joy into the families’ hearts and gifting volunteers to thank them for their humanitarian efforts.  

Floward Chief Growth Officer Mr. Mohammad AlArifi said: “We are thrilled to partner with Seen Foundation and help them spread joy in people’s hearts. We at Floward always strive to play an active role and be present in our communities and support them in any way possible. Social responsibility lies at the core of our values in Floward and since day one we made sure to allocate 1 % of our proceeds for various activities centered around social responsibility because we are an integral part of our communities, and their concerns matter to us. Thank you to the Seen Foundation for the wonderful humanitarian work they are doing and for giving us the opportunity to be a part of it.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.    

Floward Sponsors Global Entrepreneurship Congress

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK sponsored the Global Entrepreneurship Congress (GEC 2022), held under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Deputy Prime Minister, entitled “Reboot. Rethink. Regenerate.” 

The GEC was held in Riyadh at the King Abdulaziz International Conference Center between March 27 and 30 and was the first live global gathering where investors, policymakers, and community leaders from around the world will meet to help rebuild the global economy in the post-pandemic world. 

Floward’s sponsorship included decorating and designing the halls where the congress was held and was awarded for its contribution to the congress.  

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We would like to thank His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, the Crown Prince for his continuous support for the youth and advancing the Kingdom and the entire region across various fields. We would also like to thank the organizers for hosting the first global event post-pandemic. This congress represents a starting point and a roadmap for entrepreneurs, and we at Floward believe in the importance of supporting entrepreneurs and events that contribute to developing the startup ecosystem and making the necessary policies to advance this important sector of which we are a part of.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.   

Floward Sponsors Saudi Capital Market Forum 2022

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK sponsored the Saudi Capital Market Forum (SCMF), being held for the first time by the Saudi Tadawul Group, under the patronage of His Excellency Mr. Mohammed Elkuwaiz, the Chairman of the Capital Market Authority.  

Held on March 22 at the Four Seasons Hotel in Riyadh, the SCMF brings together issuers, investors, private companies, government agencies, and financial institutions for a day of dialogue dedicated to advancing the Saudi Capital Market. 

Floward’s sponsorship included designing and providing VIP invitation cards and decorating the venue with unique flower arrangements and installations.  

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We would like to thank the Saudi Tadawul Group and His Excellency Mr. Mohammed Elkuwaiz, the Chairman of the Capital Market Authority for organizing this forum to discuss important topics such as funding small and medium enterprises, economic growth and the financial market, the development of the financial market, and many others. Floward is always keen on participating in such events and offering its support in any possible way.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.   

Floward Partners with Eyewa in UAE

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK partnered with Eyewa, the leading eyewear store in the region.  

Staring March, Floward clients in the United Arab Emirates will be able to order flowers bundled with eyewear for females, in addition to launching an exclusive Mother’s Day collection for this occasion to offer its clients a variety of gifts.  

Floward UAE Country Manager, Mr. Zaid Osama said: “We are excited for this partnership with the largest online store for eyewear in the GCC region. Our beginnings, values, and vision are in line with those of Eyewa, making this partnership between two of the largest e-commerce companies in the region a logical one and proof that startups in this field and this region can provide high-quality products and services and achieve significant growth.” 

Eyewa Managing Director of UAE, Mr. Elias Tsikhlakhis said: “We have been seeing exponential growth in our region over the past decade, and one of the most exciting parts of this growth is the emergence of amazing local brands. Eyewa and Floward are both GCC-born startups, and we are very proud to enter a strategic collaboration to continue building our regional success stories. We are happy to collaborate with other local businesses and believe we will see more and more homegrown brands teaming up in the future.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience. 

Floward sponsors Girls Football League

In celebration of International Women’s Day, Floward, the go-to online flowers and gifts delivery destination in MENA and UK is sponsoring the first U18 Girls Football League in the history of Kuwait. The league kicked off in January and will continue till the end of March with matches held at the headquarters of the Kuwait Football Association (KFA).  

Stemming out of its belief in the importance of women’s role in society and the need to support them in all fields, Floward decided to sponsor the last month of the league, which coincides with Women History Month and International Women’s Day. As part of its sponsorship, Floward donated a sum of money dedicated to supporting the league as well as offering the Women’s Committee at KFA free gifts for their various occasions.  

Chairman and CEO of Floward, Mr. Abdulaziz B. Al Loughani said: “We would like to congratulate the Women’s Committee at KFA, female players, and the women of Kuwait on the launch of the first-ever women’s football league in the history of the country. We are very proud of all the achievements and development that women’s sports have been undergoing recently, and we are always there to offer our support in any way possible. Floward believes in the importance of empowering women and supporting them across our communities and always strives to be part of any women-related event or occasion.”  

Olympics Committee Member and Chair of Women’s Committee, Ms. Fatema Hayat said: “We are proud to launch the first-ever women’s football league in Kuwait. We are strong believers in the importance of giving girls and women the opportunity to play football on a competitive level. We are thankful for the participation of over 200 players and the great support we’re receiving from parents and fans. We would like to thank Floward for sponsorship of the league and supporting the girls of Kuwait.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience. 

Floward Sponsors Hospitality Forum in Jeddah

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK sponsored the Hospitality Forum entitled “Digital Transformation” in Jeddah, KSA held on Thursday, March 3, 2022.  

The forum was organized by the Association of Restaurants and Cafes (QOOT), the Hospitality Council, and Pioneers of Hospitality in KSA and was attended by the Ministry of Tourism in the Kingdom. The event aimed to gather more than 300 active members, makers, and influencers in the hospitality, restaurants, and cafes sector in one place to review existing opportunities and learn about the latest developments in this sector, especially in the field of digital transformation. 

Floward GCC Regional Managing Director Mr. Mohammad Al Arifi said: “We would like to thank the Ministry of Tourism and all entities responsible for organizing this event to support and develop one of the most important tourism sectors in the Kingdom. Flowers and gifts are an essential part of our hospitality culture, and that is why Floward was keen to participate in this forum and provide support to youth and innovators in the field of hospitality.” 

Floward believes in the importance of supporting and empowering young people and is always keen to be present in all activities that contribute to achieving this. As part of its sponsorship, Floward distributed flowers to all attendees and decorated and designed the hall with distinctive flower arrangements. 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.   

Floward sponsors MIT Enterprise Forum in KSA

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK sponsored the MIT Enterprise Forum – Startup Competition held at King Salman International Convention Center in Medina, KSA.  

The Forum was held under the patronage of His Royal Highness Prince Faisal bin Salman bin Abdulaziz Al Saud, Governor of Medina on February 21-23, 2022.  

MIT Enterprise Forum (MITEF) Pan Arab is part of a global network of chapters dedicated to the promotion of entrepreneurship and innovation worldwide. It informs, connects, and coaches early-stage technology entrepreneurs—enabling them to rapidly transform ideas into world-changing companies. 

Floward GCC Regional Managing Director Mr. Mohammad Al Arifi said: “We would like to thank His Royal Highness Prince Faisal bin Salman bin Abdulaziz Al Saud for his patronage and support of this global forum aimed at supporting Saudi youth and entrepreneurs in line with the Kingdom’s 2030 Vision. At Floward, we are proud to be part of this important event and of the Kingdom’s journey to make the vision a prospering reality to us and the region.” 

Stemming out its belief in the importance of supporting young entrepreneurs and through taking part in such events, Floward as the hospitality sponsor decorated the convention with flowers. 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience. 

Floward launches “A Greener Kuwait” campaign celebrating National Holidays 

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, launched its media campaign titled “A Greener Kuwait” celebrating the 61st anniversary of National Day and 31st anniversary of Liberation Day of Kuwait.  

Floward will host a booth at Assima Mall in Kuwait City and distribute plants to visitors encouraging them to “plant it forward” and contribute to making Kuwait greener. Additionally, it launched an exclusive collection with a wide range of flower arrangements and gifts that highlights its partnerships with local Kuwaiti brands.  

Chairman and CEO of Floward, Mr. Abdulaziz B. Al Loughani said: “We would like to congratulate His Highness the Amir Sheikh Nawaf Al Ahmad Al Jaber Al Sabah, His Highness the Crown Prince Sheikh Mishal Al Ahmad Al Jaber Al Sabah, and the Kuwaiti people on this joyous occasion. We at Floward are always keen on celebrating with our communities and we hope our message this year encourages them to make a greener Kuwait.”  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience. 

Floward celebrates Saudi Kingdom’s Founding Day

In celebration of the Saudi Kingdom’s Founding Day, Floward, the go-to online flowers and gifts delivery destination in the MENA and UK, congratulated the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, His Royal Highness the Crown Prince Mohammed bin Salman, and the people of the Kingdom. 

Chairman and CEO of Floward, Mr. Abdulaziz B. Al Loughani said: “We would like to congratulate the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, His Royal Highness the Crown Prince Mohammed bin Salman, and the great people of Saudi Arabia on this occasion. Founding Day celebrates the historical and cultural depth of the Kingdom since its founding three centuries ago and the close cohesion and interdependence between the people and their leadership. The Kingdom’s ancient history, development and the great growth it is currently going through is the greatest evidence of its great leadership and the solid relationship that binds it with the people. We at Floward are proud to be part of this journey, and we wish more successes and achievements for the Kingdom in the future.” 

On this occasion, Floward also launched an exclusive collection of flower arrangements and gifts inspired by this occasion to offer its clients a wide range of gifting options.  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.   

Floward appoints first independent board member  

Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced the appointment of its first independent board member Mr. Nicholas Farhi as part of the company’s efforts to attract international expertise and meet the best global governance practices. 

With over 20 years of experience, Nicholas Farhi is currently a partner at OC&C Strategy Consultants, advising CEOs and shareholders on strategy. He also chairs UnLtd, a charity that has backed over 10,000 startup social entrepreneurs; sits on the board of two other scale-ups, and is an experienced angel investor. He graduated from Oxford University majoring in Physics and currently resides in London, UK.  

Nicholas Farhi joins Abdulaziz B. Al Loughani, Mohammed N. Jaafar, Bader. N. Al Kharafi, Ahmed A. Al Naimi, Basmah A. Al Sinaidi, and Barrak M. Al Usaimi bringing the total number of Floward’s board up to seven members.  

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “This appointment aligns with our vision of becoming a major global player in the flowers and gifts industry and having the right governance framework. We are delighted to have Nicholas Farhi join our board and bring his international expertise to help advise and guide us into achieving our vision.”  

Commenting on his appointment, Nicholas Farhi said: “I am excited to join Floward’s team as they continue to innovate and expand. Floward has earned a leading market position in the flowers vertical, making it the largest flowers business in the whole MENA region; and I look forward to helping them achieve the same level of success and their vision on a global scale.”  

It’s worth noting that Floward has grown its revenue by more than 30 times over the past couple of years and has raised USD34.2 million to date, the latest of which was its Series B funding round of USD27.5 million led by STV with participation from Impact46 in June 2021. 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.