Floward is “Among the Clouds” in Abha

Floward, the go-to online flowers and gifts delivery destination in MENA and UK launched its August campaign “Our Flowers in the Clouds” in Abha, KSA.

The campaign which will run all through the month of August aims to celebrate the heritage of the Southern Region of the Kingdom of Saudi Arabia during its rainy season by dedicating a collection of products that were made with a traditional Southern touch to the people of Abha. The products in the collection also pay homage to the history of the people of the area in every aspect and they have special names inspired by the Southern Culture of Saudi Arabia.

Floward is also going to hold a floristry workshop for the public in Abha’s High City on Monday, August 15, 2022.

Floward launched its operations in Abha in October of last year and is working towards expanding to cover the entirety of the Kingdom in the near future.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.