Floward, the go-to online flowers and gifts delivery destination in the MENA and UK sponsored the Hospitality Forum entitled “Digital Transformation” in Jeddah, KSA held on Thursday, March 3, 2022.
The forum was organized by the Association of Restaurants and Cafes (QOOT), the Hospitality Council, and Pioneers of Hospitality in KSA and was attended by the Ministry of Tourism in the Kingdom. The event aimed to gather more than 300 active members, makers, and influencers in the hospitality, restaurants, and cafes sector in one place to review existing opportunities and learn about the latest developments in this sector, especially in the field of digital transformation.
Floward GCC Regional Managing Director Mr. Mohammad Al Arifi said: “We would like to thank the Ministry of Tourism and all entities responsible for organizing this event to support and develop one of the most important tourism sectors in the Kingdom. Flowers and gifts are an essential part of our hospitality culture, and that is why Floward was keen to participate in this forum and provide support to youth and innovators in the field of hospitality.”
Floward believes in the importance of supporting and empowering young people and is always keen to be present in all activities that contribute to achieving this. As part of its sponsorship, Floward distributed flowers to all attendees and decorated and designed the hall with distinctive flower arrangements.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.