Stemming out of its belief in the importance of social responsibility and offering support to its communities, Floward, the go-to online flowers and gifts delivery destination in MENA and UK has launched its Pink October campaigns across all the countries it operates in. The campaigns aim at raising awareness about breast cancer and the importance of early detection and testing in increasing survival rate.
Floward CEO, Mr. Abdulaziz B. Al Loughani said: “Breast cancer is a cause that is close to all of us, we all know and love someone who has battled or is battling with this disease. At Floward, we always strive to offer our support to our communities in any way we can. We’d like to thank our partners for giving us the opportunity to reach out to people and hope to have been successful in encouraging as many women as possible to get tested.”
In KSA:
In Riyadh, Floward collaborated with Zahra Association for Cancer to host a booth at Panorama Mall over two days where they had cancer specialists answering visitors’ questions and giving advice and educational material, as well as distributing hundreds of pink flowers.
In Jeddah, it collaborated with the Advanced Driving School for Women and doctors to educate women on this disease, answer questions and distribute flowers and leaftlets.
In the Eastern Province, Floward partnered with Saudi Cancer Society to raise awareness and distribute pink flowers and educational material to visitors in Pavillion Mall over a three-day period.
As for Medina, Floward hosted a flower arranging workshop at Balwara, a space that supports creativity and innovation. The workshop was attended by social media influencers and Floward florists and all arrangements were donated to breast cancer survivors.
In Kuwait:
Floward launched its breast cancer awareness campaign in collaboration with Marina Mall and Cherry Al Ghanim. Under the theme “Early Detection Saves Lives”, Floward displayed a flowers installation showcasing the pink ribbon and has decorated various areas of Marina Mall with flower baskets and distributing flowers with messages and leaflets encouraging women to get checkups.
In collaboration with Cherry Al Ghanim, Floward hosted a flower arranging workshop on October 13, titled “You’re Strong” for breast cancer survivors and patients at Al-Sidra Association, which is a foundation offering psychological support for breast cancer patients and survivors.
In UAE:
Floward was the diamond sponsor of Layalina magazine’s breast cancer awareness event hosted at the theatre in Mall of Emirates. During the event, Floward hosted a flowers booth where it distributed flowers to over 100 visitors.
In addition to this sponsorship, Floward launched an exclusive Pink October collection to encourage clients to gift breast cancer survivors and those who are battling it.
In Qatar:
Floward launched its Pink October campaign aimed at raising awareness for early detection in collaboration with the Qatar Cancer Society (QCS).
The campaign included launching an exclusive Pink October collection where Floward will donate a percentage of its sales to the QCS, in addition to distributing gifts and leaflets at several workshops for raising awareness about early detection and prevention of breast cancer. Additionally, it collaborated with QCS to conduct an Afternoon Tea session to raise awareness about breast cancer for Qatari Businesswomen Association at the Diplomatic Club.
Floward also sponsored multiple activities such as a ladies night held by Qatar Foundation to support the cause and distribute more than 1000 pink flowers to visitors; and the event Pink Run organized by girls running group, Run the World.
Other activities included sponsoring the annual Pink Ride event held by QCS at Lusail and collaborating with several beauty salons to distribute pink flowers and leaflets to their clients.
In Bahrain:
Floward launched its Pink October campaign aimed at raising awareness for early detection in collaboration with Saks Fifth Avenue in Bahrain.
Through this campaign, Floward hosted a booth at Saks Fifth Avenue Bahrain City Center over a three-day period where it distributed flowers and message cards to all visitors to encourage them to have periodic tests for early detection.
It also participated in a breakfast event held by Think Pink Society for women battling breast cancer where it gave away gifts and educational materials for attendees. The Think Pink Society is an organization aimed at offering support for women battling breast cancer and encourages tests for early detection. It also urges any woman battling the disease and in need of emotional support to reach out to them on 39567322.
Finally, Floward distributed gifts and leaflets to members of Fitness First gym to encourage them to get tested.
In Oman:
Through its campaign, Floward collaborated with Oman Cancer Association to host a booth at Muscat City Centre where it distributed pink flowers and educational leaflets to visitors to encourage them to get tested.
It also hosted sessions to raise awareness and educate about this disease and how to deal with it and the importance of early detection at OQ8 and Ahli Bank in addition to distributing flowers and leaflets to employees and visitors.
Additionally, Floward visited Sultan Qaboos Comprehensive Cancer Care & Research Centre and distributed flowers to the medical staff and patients battling the disease to raise morale.
In Egypt:
Floward partnered with leading breast cancer hospital Baheya to raise awareness around breast cancer and early detection in October.
Through this partnership, Floward created an exclusive Pink October collection and will donate a percentage of its sales to Baheya Hospital. Floward will also distribute vouchers to its clients with every order placed for free checkups at the hospital.
In Jordan:
Floward launched the Blossoms of Hope initiative in Jordan aimed at raising awareness around breast cancer during the month of October.
The initiative included donating a percentage of sales from the Pink Collection to King Hussein Cancer Center (KHCC) as well as distributing education materials and pins from the center with each order during October.
Floward also hosted a booth at Swefieh Village and distributed flower giveaways every weekend to visitors to encourage them to get early checkups. It will also give over 50 bouquets from its Pink Collection to breast cancer survivors.
In UK:
Floward created the Pink Collection with 50% of profits from said bouquet going to CoppaFeel! A breast cancer awareness charity, based in London. The charity focuses on promoting early detection of breast cancer by encouraging women under 30 to regularly check their breasts.