Floward Brings Apple Pay to Customers

A safer, more secure and private way to pay with iPhone and Apple Watch 

Floward, the go-to online flowers and gifts delivery destination in the MENA region, today brings its clients Apple Pay, a safer, more secure and private way to pay. 

Floward clients will be able to use Apple Pay on their app and website starting 17 August. The payment method will offer a safe and swift way for customers to complete their purchases using their smartphones while still receiving all the rewards and benefits offered by Floward.  

Clients can use Apple Pay on iPhone, iPad, Apple Watch and Mac and every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. 

Floward CEO, Mr. Abdulaziz B. Al Loughani said: “We are proud to offer our clients in Qatar the option to pay using Apple Pay. Integrating this technology with ours will allow us to offer an advanced and secure payment method to our clients without having to worry about their personal data. It will also play a significant role in increasing sales considering how easy it is to use. At Floward, we always strive to offer the best technological solutions to our clients to enhance their purchasing journey in the most secure way possible.”   

Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store payment information safely on the device. 

Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap +, and follow the steps to add credit or debit cards. Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away.  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience. 


For any media inquiry please contact:  

Nai Issa | [email protected] | +965 60064186